SportsMarketing
Nowadays, sponsorship is
everything in football. Even Barcelona, who had never had a corporate shirt
sponsor in their illustrious 113-year history, is now heavily involved in that
side of the sport.
Some deals are small,
others are big - but the ones that gain most attention are the truly colossal
agreements. We decided to take a look at five of the biggest sponsorship deals
in football – and consider just how influential they have been on the sport.
Chevrolet
(Manchester United)
Without question, the
biggest shirt sponsorship deal in the business is Manchester United’s huge
partnership with American motor company Chevrolet. The Red Devils agreed a
seven-year deal with Chevrolet a couple of years ago, at an estimated figure of
£53 million per annum. No wonder United, now led by the charismatic Jose
Mourinho, can churn out £100 million for new mega-money stars in the transfer
window every summer. Expect the Reds, financed partly by Chevrolet’s deal, to
be busy again in the coming months...
Rakuten
(Barcelona)
Next up we have Barcelona.
In recent years, the La Liga giants have been the dominant force in European
football, winning the Champions League three times in the last eight seasons.
In terms of revenue and sponsorship, Barcelona recently signed a £55 million
per year contract with Rakuten, a Japanese electronic commerce and Internet
company. In order to keep pace at the summit of European sport, Barcelona will
use this additional cash to buy some of the best players in the business.
Yokohama
Tyres (Chelsea)
Remember the pre-Roman
Abramovich years at Chelsea? Since 2003, the Blues have grown into one of the
biggest clubs on the planet. So much so, that Yokohama Tyres agreed one of the
largest sponsorship deals in the sport with the Stamford Bridge club in 2015.
The Blues will reportedly receive £200 million over five years, working out at
£40 million per season – not a bad sum of money at all. And with the Premier
League champions elect looking to bulk out their squad ahead of next season,
that £40 million could come in handy.
Fly
Emirates (Arsenal, Real Madrid, Paris Saint-Germain)
Three of Europe’s top
clubs are all sponsored by Fly Emirates and the Dubai-based airline are set for
more commercial success on the football field. Real Madrid, currently 11/10 to
win the Champions League in the latest football betting markets, are one of the
biggest, if not the biggest, clubs in the world and Fly Emirates will be
overjoyed to keep the Spanish giants on board. Meanwhile, both Arsenal and PSG
are also elite clubs in two of Europe’s most competitive divisions in a
continent that is commercially dominated by the airline.
T
Telekom (Bayern Munich)
Last but not least, we
have Bayern Munich. The Bavarians have been the dominant force in Germany for
quite some time and they are also by far and away the highest earners in terms
of mega money sponsorship deals. T pay Bayern around £33 million a year and
they really do get good value for money at the Allianz Arena. Munich have won
the Bundesliga title in each of the last five years and it is difficult to
envision Carlo Ancelotti’s men relinquishing their grip on the domestic game in
the near future.
www,fcbusiness.co.uk
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