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| Lanre Adisa, MD, Noah's Ark Communications |
Brands
By Tunji Faleye
By Tunji Faleye
Nigeria’s most globally
acclaimed communications agency, Noah’s Ark
Communications has added more laurels to its collections with an
impressive show at the just concluded African Cristals festival in Marrekesh,
Morocco by clinching the highest number of awards at the Pan-African category.
At the Pan- African
category, Nigeria got 12 awards out of which Noah’s Ark got 8 (2 Sapphires and
6 Emeralds) while DDB Lagos, Leo Burnet Lagos, SO&U and X3M got an emerald
each.
A further breakdown of how
Nigerian agencies faired at the pan - African level of the awards reveals that
Noah’s Ark got two continental Sapphires in the film category for its work on
the Smoothie (30 days challenge) on the Three Crowns brand and for its work on
Tea (30 days challenge) for the same brand.
The agency further got six
Continental Emeralds. A breakdown shows that it won two of the Emeralds in the
press category for its work on the Hypo brand, two in the outdoor category on
its work, ’Pillar of Support’ on the Three Crowns Milk brand, one in the film
category for its work on the Airtel brand and one in the integrated category
for its work on the Three Crowns Milk.
Other Nigerian agencies
that featured on the pan-African category include X3M Ideas that won one
Continental Emerald in the Promo and Direct category for its work on the Oando
O-Gas Switch for Oando Marketing and DDB Lagos with a Continental Emerald on
the press category for its work on the Infinix Zero Series for the Infinix
brand.
Others include SO&U
with a Continental Emerald for its work on ‘Grandpa Goes to London’ for the Glo
brand in the film category and Leo Burnet Lagos also with a Continental Emerald
on its work for Heritage bank- ‘Inner Potential in the radio category.
At the Nigerian regional
level, a total of 16 awards were given. X3M Ideas got one Cristal for Oando
O-Gas and one Emerald for Etisalat Super Recharge. Leo Burnet Lagos got one
Sapphire for ‘Inner Potential’-Radio (Heritage Bank).
DDB Lagos got one Sapphire
for Infinix press and one Eemerald for ‘Save a Child’ (Bill and Melinda
foundation).
Noah’s Ark also emerged
the most awarded agency in the second level category with 10 awards. The agency
got seven Sapphires for Three Crowns across press (Smoothie and Tea), Outdoor
(Pillar of Support), African Culture and integrated (30 Days Fitness Challenge)
with other three Emeralds awarded to ‘Moments’.
Speaking on the awards
exclusively to Brand Communicator, Maurice Ugwonoh, Creative Director, Noah’s
Ark, said, “our missing is to be in the league of the world’s finest brand
builder in Africa.” He said, “we have our eyes set on conquering the world as
an Africa titan and every time we win big on a continental or global level. We
further imprint our mission as a win for Africa. Just under 9 short years Noah’s Ark has
helped elevate Nigeria’s advertising and creativity industry to an enviable
position, the record is there to bear us witness about our contributions to the
development of the industry. Our huge wins are important for our agency as they
further validate us living our mission statement. Talk Big, Walk Big.”
Maurice added, that the
performance of the agency at this year’s African Cristal Awards makes him feel
like the agency did little and got more. “Imagine what happen when we do a
little more? Africa Cristal expects us
to win big and what we simply did was to deliver on that confidence. This also
signifies that our clients are hungry for international recognition that
creativity does more than offer. For me and my colleagues that is where
fulfilment is...”
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