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| NFF President Amaju Pinnick (right), Shehu Dikko (second right), FRMF President Fouzi Lekjaa (left) and Said Naciri, Chairman of LNFP (second left) during Thursday’s ceremony in Morocco. |
SportsMarketing
The Nigeria Football
Federation alongside the League Management Company have consummated a
multi-faceted strategic agreement in general football development with the
Football Federation and Premier League body of the Kingdom of Morocco.
On Thursday, NFF President
Amaju Pinnick and NFF 2nd Vice President/LMC Chairman Shehu Dikko put pen to
paper on a memorandum of understanding with their Moroccan counterparts, the
result of detailed discussions, deliberations and considerations over time. The
FA Presidents signed their own side in the offices of the Federation Royale
Marocaine de Football in Rabat, while Dikko and and Chairman of the Ligue
Nationale de Football Professionnel, Said Naciri signed at the LNFP office,
watched by the two FA bosses.
Both Pinnick and FRMF
President Fouzi Lekjaa (who is also Director of Budget in the Kingdom of
Morocco) are Members of the CAF Executive Committee.
“The strategic partnership
is for technical development, exchange of ideas and contacts, training support,
friendly matches, use of facilities and joint marketing where necessary,”
Dikko, who is also Chairman of NFF Marketing, Sponsorship and Television
Advisory Committee and NFF Strategic Committee, explained to thenff.com.
“Morocco has one of the best technical centres globally and they are still
developing it, and they are delighted to make the facilities available for use
by the National Teams of Nigeria and Nigerian Clubs. The Kingdom also has one
of the most innovative structure in managing the domestic media rights of both
their National Teams and the elite League, which we intend to replicate.
“The agreement between the
two League bodies is to collaborate in areas of mutual interests between the
Leagues and participating Clubs. The Moroccan FA only recently set up an
independent elite League body in line with global practice, and wants to learn
from LMC Governance Structure of the NPFL. On their side, they would help our
Clubs understand the structure and principles of community club ownership,
elite players development, youth development et cetera. It is all about
fostering mutually beneficial relationships.”
On Friday, Pinnick and
Dikko were at the offices of a Moroccan multinational company with extensive
business interests in Nigeria, where an MOU was executed to explore the
sponsorship of some activities in Nigerian Football including the NPFL. A
steering group has been set up to ensure the conclusion and activation of the
milestone MOU.
The agreements represent
another landmark feat by the Amaju Pinnick –led Nigeria Football Federation,
coming exactly one month after the N2.5 Billion, 5-Year partnership with
Nigeria’s foremost energy solutions company, Aiteo Group for payment of
salaries of Coaches of the National Teams.
The latest pact also sits
comfortably with the ever –improving strong working relationship between the
Governments of Nigeria and the Kingdom of Morocco.
Only last week, both
Governments signed pacts to drive the implementation of gas regional pipeline
and fertilizer initiative. The proposed Morocco-Nigeria Gas Regional Pipeline
will have a direct impact on 300 million people through the speeding up of
electrification projects in West Africa.
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