SportsMarketing
KORE Software’s new
technology streamlines the process for ticket sales reps, marking the first
time Archtics payment processing has been integrated with CRM.
KORE Software has
announced the achievement of a groundbreaking level of integration through the
world’s first CRM-based transaction and payment processing integration with
Archtics, Ticketmaster’s season ticket sales application.
While KORE Software and
Ticketmaster have been working together for years delivering industry-leading
integrations between Archtics and Customer Relationship Management (CRM)
platforms, this new development represents a significant milestone.
It will greatly reduce the
amount of time that it takes sales representatives to complete a ticket or
premium inventory sale, since they will no longer need to leave the CRM
platform.
Historically, teams and
ticketing companies alike have had a tight grip on their ticketing data, due to
concerns regarding sharing too much sensitive ticketing information.
However, there’s been an
industry shift towards Open API, with companies embracing open platforms by
creating vetted preferred-partner programmes, such as Nexus Certified Partner.
KORE Software has been a
Ticketmaster Nexus Certified Partner for several years and was the first to
develop real-time bi-directional integration between CRM systems and Archtics.
This is functionality that is currently in use by most Major League teams.
However, now
bi-directional integration has become even more streamlined, thanks to a simple
mechanism that reduces the number of steps required to log a conversation, sell
a ticket, and charge a credit card.
While previously there
were dozens of steps using two different systems and multiple screens, KORE
Software has elevated this to a quick 4-step process that takes place within
their CRM platform.
“This transaction-level
integration is groundbreaking for Archtics integration and is the first of its
kind. Our customers have been requesting this ability for some time, and we’re
excited to deliver it to them,” commented Brandon Crossley, VP of Enterprise
Solutions at KORE Software.
The Minnesota Wild is the first
BETA customer, and they are currently using this feature to simplify their
deposit sales process.
Previously, when a fan was
ready to make a deposit, the sales rep would need to bounce back and forth
between their CRM platform and Archtics, and re-enter data into both systems.
However, this workflow not
only presented the risk of flawed data, but also it required getting the ticket
office involved to ensure transactions were processed correctly.
With the new integration,
the Wild is now able to fly through their renewals and new sales. They can
conveniently work directly out of KORE, and the data automatically flows into
Archtics.
As a result, fans will be
serviced quicker, the team’s data will be more accurate, and the sales team
will be able to hit their goals sooner.
“Integrating ticket sales
transactions and payment processing between CRM and Archtics may sound minor,
but its impact is huge. This elegant solution simplifies an otherwise complex
process,” added Crossley.
Credit: FCbusiness
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