Article
Hashtags are very
important because it makes it easier to find information about a particular
theme, campaign or content. It can also be used to get the attention of your
audience especially if it is catchy. So if you are doing a social media
campaign and thinking of choosing a Hashtag, you are in luck as Jumia Travel,
the leading online travel agency discusses tips for selecting one. #Enjoy
Keep
it as short as possible
This is very difficult but
you don't need a lengthy hashtag for your campaign. A very good idea is to use
the same amount of characters for your Twitter handle which is 9 for your
hashtag. If you can't do this, just ensure it is not too long. An example is
#JumiaHospitalityReport.
Ensure
that it's unique
Using a hashtag someone
else has used will only make it hard for you to sort the information related to
your campaign. So, do a bit of research to confirm if it has been used or not.
Make
your hashtag relevant
If your social media
campaign is focused on football, you don't select a hashtag that is completely
dissimilar. There must be a correlation. The hashtag should be able to showcase
your brand.
Make
it conversational
It's good to make your
hashtag conversational. Doing this will make it easier for the hashtag to fit
into any sentences or engagements.
Use
limited numbers of hashtags
For any social media
campaign, you should use a limited number of hashtags. Two or three is enough.
When it gets to five or six, it will minimise the chances of your campaign of
going viral.
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