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Media Perspectives: Leading Edge Of Digital Media Solutions

Monday, 24 April 2017
Chidi Odia, Chief Operating Officer, Media Perspectives

By Tunji Faleye

Media Perspectives, a media buying agency with digital competence, has grown to become the industry leader in size, reputation, technology and industry initiatives. Through its digital competence, the agency provides clients with unmatched national coverage, unrivalled market expertise and consumer focused media strategies in sub-Saharan Africa’s largest market.

The agency’s influence with local media owners gives clients access to unmatched discount and rebate while campaign analyses and robust reports provide transparent and measurable results.

Within its few years in operation, Media Perspectives has held its own among the best in the industry, with reputation and sophisticated clients.  Even as the marketing communication industry gets crowded, Media Perspectives still boast of local and global clients in Nigeria and some of them will remain grateful to the agency for its Midas touch.

Times without number, Media Perspectives has demonstrated world-class professionalism in its media buying business by leveraging on its digital competence. It is the only media buying agency in the country that uses Media Optimizer to plan and buy for clients. It is also the only agency that has Nigeria’s only cloud-based ERP that gives clients real-time access to their campaign data with state-of-the-art live media monitoring studio.

Regardless of best practices and world-class digital tools, Media Perspectives is never relenting in its effort to up the game and provide research-based media strategies and data–driven media planning that help clients to achieve their corporate and marketing objectives. This is done by digitally identifying the right channels for communicating clients’ message to the right target audience at the most cost effective rate.

The agency’s knack for professionalism has perfectly positioned it in the minds of clients and other stakeholders in the industry. One of its towering traits is the understanding of Nigerian media users more than any other competitor in the industry, and the understanding of the gamut of business of media buying.

The agency’s services can be categorised into four. The first category is media planning and strategy which entails strategy development, research–based media strategy, and data-driven media planning backed up with local insight.

In the data buying control category, the agency has its tentacles covering prints/electronics media buying, billboard/Out-of-Home buying management and content strategy and management.

In the audience data analysis category, Media Perspectives has competences in audience media usage research, media buying optimization, rating analysis and insights as well as industry data management.

 Under its digital media category, the agency has competences in search strategy and buying, displays media planning and buying, social media and performance media.

Worthy of note is the agency’s competence in mobile through its banner advertising, App advertising, and click to SMS/MMS strategy. Not only this, the agency also prides itself in network advertising coupled with direct buying advertising. In terms of social media, Media Perspectives ranks first through its conversational calendar, page management and monitoring, and community development management.

Based on its competences in digital media, Media Perspectives remains Nigeria’s first Google partner with six certified experts. The agency is also Nigeria’s Facebook blueprint ambassador. Media Perspectives can also boast of six YouTube certified professionals. In the area of App development, Media Perspectives is the agency to beat. The presence of two HTML, Android, IOS and PHP developers has contributed enormously to the deliverables of the agency in its digital media buying.

The agency can also boast of having creative design competence with the availability of two creative design experts in Adobe, Corel Draw and 3D Animation Suite.

All these deliverables have enabled the agency to have strong rating within the SMG Network. The agency has also been rated highest by global clients within the Africa network.

Media Perspectives has fostered collaborative projects among its clients. A typical example is the GOOD MORNING NIGERIA Project.

As a digital specialist, the agency has won pitches against core digital agencies. For instance, the agency won Every1Mobile Pitch in 2016. It also won Sterling Bank Pitch early in 2017.

Through sheer commitment and tireless dedication, Media Perspectives has won many awards. Some of these include: Winner, Nigerian Competition Cannes Young Media Lions and Nigeria’s representative to the Cannes 2015. Among many other accolades, Media Perspectives was named the “Outstanding Media Buying Agency of the Decade” by Marketing Edge in 2015. It was also named the “Media Agency of the Year” by Marketing Edge and Marketing World respectively in 2014.

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