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s a global carrier and Turkish brand, Turkish
Airlines takes pride in being the airline that flies to the most countries in
the world, and that delivers an experience deeply-rooted in the legendary hospitality
for which our nation is known.
So Turkish Airlines listened when a humanitarian
aid campaign that began completely organically
on social media and called on our company – as the only airline that flies to Somalia – to use our global
network and reputation for hospitality to help the people of Somalia.
Jerome Jarre, a French social media star with 1.3
million followers on Twitter, drew attention to the hunger and drought in
Somalia with his video, viewed 2.5 million times, calling for our help with
the hashtag#TurkishAirlinesHelpSomalia,
on Wednesday, March 15. Following this call for action,
high-profile Twitter accounts including Hollywood star Ben Stiller added
their voices to the call for Turkish Airlines to support this campaign.
The #TurkishAirlinesHelpSomalia
campaign was immediately noticed and followed closely by Turkish Airlines
Directorate, and within the hour the airlines had contacted Jerome by telephone. Turkish Airlines has
worked with the popular French YouTuber in previous years on past digital
projects.
After responding that Turkish Airlines would like
to answer their call quickly, Jerome and 5 friends from New York created
content with the hashtag #TurkishAirlinesHelpSomalia, and then #LoveArmyforSomalia.
Theteam of 6 had a network of more
than 10 million followers and a primary purpose to raise social
awareness globally, with their supporters snowballing in a few daysto
generate 1.3 billion potential views around the world.
Following these developments, Turkish
Airlines got involved in the project with its post “We love Somalia. We got the call for this meaningful flight”on Thursday,
March 16 on its local and global Twitter accounts.
On Friday, March 17 - within two days of the
start of the #TurkishAirlinesHelpSomalia
hashtag – Turkish Airlines granted official consent for carriage of 200-tonns of aid throughout 6
months, and transportation of the first 60-ton aid by a cargo flight
dedicated to this campaign, which was announced via video captioned “Ready
for take-off to help Somalia” on the airlines Twitter and Facebook accounts.
Following Turkish Airlines’ commitment to fly aid
to Somalia, the social media stars launched a financial support campaign on
"gofundme.com" to raise funds for the basic needs. With the goal of
$2 million USD, the campaign has raised $1.8 million USD from 66,000 donors
in just three days.
Reaching millions of people in just a few days,
this humanitarian aid campaign will undoubtedly provide contributions to
Somalia.
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