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| L-R: Justin Ukaegbu of Fidelity Bank, Taiwo Agboola, COO, 7even Interactive; Yusuf Oladimeji and Benedict Uzor both of Corporate Communications department, Fidelity Bank during 7even Interactive 2nd year anniversary in Lagos recently. |
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The
last couple of years characterized the by economic recession sing-song to some means
a “no no” to business and entrepreneurship. Surprisingly, at the height of it, two years
ago, 7even Interactive against commonplace prediction, opened its doors for the
business in the seemingly saturated marketing communications business
environment.
24th
February, the agency’s anniversary date almost slipped by like any other, no
thanks to work pressure in the agency but its management managed to spare a few
hours albeit low-key to celebrate with close associates and reflect on the its
past 24 months of being in business while gearing up for a more challenging and
rewarding future.
To
say the least the past 24 months have been challenging says the suave but
unassuming, COO, 7even Interactive, Taiwo Agboola, “We came at a tough time
when businesses were either cutting down on sizes or right sizing while some
were out rightly closing operation but young as we were, we were determined and
ready to push the envelope and change the industry graph in positive light”.
Indeed,
the agency was “challenged, encouraged and inspired by our crop clients to keep
our eyes on the ball with a possibility mindset” explains Taiwo adding that to
be relevant to our clients and their businesses, the young agency cannot afford
to do otherwise.
In
concrete terms, within the last 24 months of opening its doors, the 7even
Interactive “challenge” inspired by the clients has paid off. The agency has
berthed signature, mould-breaking creative campaigns and outstanding marketing
solutions for clients.
Fidelity
Bank has the credit of being the first on the agency’s clients’ roster. Between
the two, the award winning “Tough Job” thematic campaign and its various
executions have positioned the bank and the agency in glowing lights among
their target publics. The campaign which won 8 awards at the 2016 LAIF award is
described as a whole new concept in advertising banking and financial services.
The campaign also got an international nomination and recognition at Marrakech,
Morocco (2016) Advertising Festival award. The agency’s performance at the LAIF ranked it
at an impressive 8th position on the table of Nigeria’s creative shops.
The agency’s other clients include -
Mainone, British Council and Paradise Estates Ltd to mention a few.
7even
Interactive’s Midas touch is not only
noticeable on clients’ businesses , the agency towards the close of 2016
engaged in self sponsored advocacy campaign against the chronic societal ill, rape,
as its Corporate Social Responsibility (CSR) contribution to the Nigerian
society and humanity in general.
The
novelty, surprise element, the cause, its import and concept of the campaign
tagged “Frixion Vodka” instantly endeared it to Nigerians with notable elite
celebrities such as Kate Henshaw, Toni Kan, Praise, Simi among others volunteering
to partner with the agency in its unique fight against this age-old social
malaise, rape.
Going
forward, the agency is determined more than ever before to up its ante in
berthing more parity breaking campaigns that provide solution to marketing
challenges. “We are young and have what it takes to drive this industry in the
light of the new market realities especially in this era of digital awakening
and highly mobile target audience”, Taiwo urges his colleagues as all braces up
for the challenges ahead as the agency revs into its 3rd year of
operation which promises to be more fun and exciting than the last 24 months.
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