Brands
Turkish Airlines, the
winner of the "Best Airline in Europe" award for the last six years
in a row given by the most respected global airline passenger survey
organization, Skytrax, debuted its new commercial starring Oscar winner Morgan
Freeman. The commercial was first aired
during the most-watched show in U.S. TV history, Super Bowl, the final game of
the National Football Team (NFL) on February 5th.
After meeting the audience
with a fantastic ad campaign "Batman v Superman" in last year’s game
at Super Bowl 50, which had an estimated audience of over 800 million people
worldwide, Turkish Airlines once again made a debut with a new commercial
starring Morgan Freeman at this year's game.
The commercial film is directed by the famous director
Matthias Zentner, who has also directed commercials for many global brands.
Shot in Los Angeles in a period of 10 hours with a crew of 101 people, the
commercial will be meeting the audience on 16 TV channels, and the most
prestigious media outlets around four continents.
Commenting on the deal made with the Oscar-winner
actor, director, voice actor and pilot Morgan Freeman, M. Ilker Ayci, Chairman
of the Board and the Executive Committee of Turkish Airlines said "We not
only fly to more countries than any other airline in the world, but also invest
in passenger experience at every destination we reach. In line with our global
growth strategy, we will continue at full speed to launch new flight
destinations. We are committed to innovation and we always aim for the best. We
are more than satisfied by the feedback on and outcomes of our celebrity ad
campaigns with world-famous figures so far. Our new ad campaign with Morgan
Freeman has already been a smash hit. We value our deal with Freeman for his
contribution to our global image and brand awareness.”
Morgan Freeman said, "As a licensed pilot, I have
had a special interest in flying, and I know Turkish Airlines is consistently
awarded for its unique offerings and innovative services that continue to score
resounding successes. Besides it has amazingly delicious on-board and lounge
catering. It’s an honor to work with such a prestigious airline that flies to
more countries than any other airline in the world.”
Turkish Airlines had also
sponsored "Batman v Superman: Dawn of Justice", one of last year's most
popular movies, and broadcasted its commercial video starring.
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