SportsMarketing
Levy Restaurants UK has
won a five year contract with Aston Villa Football Club.
The agreement will see
Levy Restaurants UK partner with the Championship club on match day hospitality
and entertaining, as well as helping to market and deliver non-match day
conference and events.
The partnership with Aston
Villa FC will bring new retail concepts, as well as innovations across the
premium seat offering to the stadium. The contract also includes catering at
Bodymoor Heath, home to Aston Villa FC training ground. Levy Restaurants UK
will devise a range of catering options that draw on regional and seasonal
produce and suppliers.
Villa Park, Aston Villa's
42,000 seater stadium and home to the club since 1897, is one of the UK’s most
iconic sporting venues, hosting famous European and domestic fixtures, as well
as staging non-match day events, such as music concerts.
With a capacity for up to
700 conference delegates the stadium plays regular host to some of the Midlands
key corporate functions.
Colin Bailey, managing
director at Levy Restaurants UK, said: “We are delighted to be working with
Aston Villa FC, a club with a storied and incredibly successful history.
“We aim to mirror the
passion and pride that the Holte End is renowned for, with our catering, while
taking the hospitality offering to another level.
“We've had great success
with headline stadia in the UK and are looking forward to developing Villa
Park’s food and drink reputation as one of the foremost places to entertain and
do business.”
Levy Restaurants UK is a
leading partner to the UK’s sporting sector. Through enhancements made to the
fan experience, innovation in design and a focus on technology, the company has
built an exemplary list of stadia clients from Twickenham Stadium to Kia Oval
and The Championships, Wimbledon.
Credit: FCbusiness
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