Article
As smartphones are
becoming more popular, so are mobile apps. This is why many companies and
organizations are developing their mobile apps. However, you will discover that
customers don’t use these apps for one reason or the other. Unknown to these
companies, a viable way to attract customers is via mobile apps because many
Nigerians now own internet savvy smartphones. In line with this, Jumia Travel,
the online booking agency take a sneak peek on how to attract customers with
your mobile app.
Give
discounts for using mobile app
On some e-commerce
websites, there is always a discount code for downloading or using their mobile
app. In other words, when you shop with the app and use the code, you will have
5% or 10% off your purchase. This is a good incentive to attract customers.
Simple
to use and navigate
Some mobile apps are very
difficult to use or navigate. This is because they are not interactive. If the
app is too technical and irresponsive, your customers will just abandon it.
They either download a competitor’s app or use the desktop version.
Gamification
Gamification according to
Wikipedia is the application of typical elements of game playing to encourage
engagement with a product or service. This involves point scoring and
competition with others. This is a reward system that will encourage your users
or customers to always come back to use your app.
Make
mouthwatering offers
You should make
mouthwatering offers to customers which they cannot refuse. This offer should
be for using the mobile app. You can give users ridiculous discounts/coupons
and reward them with prices for using the app.
Connect
your app with social media
There are some people who
like to share their purchases with friends on WhatsApp, Facebook, and twitter.
Hence, ensure that you connect the app to social media to enable easy sharing.
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