Article
Live streaming an event is
no longer a big deal. You don’t need to own the most sophisticated tech gadgets
to live stream your business event. With your smartphone, you can employ any of
Facebook, Periscope, and Instagram to broadcast your event. This said some
organizations have yet to recognize the need to live stream their events. If
your established and well-grounded business is in this category, Jumia Travel,
roll out 5 reasons why you should live stream your event is good for your
business.
Create
social media engagements
Whichever social media
platform you decide to use for your live stream, you can take advantage of it
to create a social media buzz around the event. This is because it is possible
for your followers and friends to comment and like your event. You will even
discover that after the event, your friends and followers will still be talking
about it.
It
shows your brand in action
Persons viewing your live
streaming will have a first-hand experience of your brand without them being
present at the event. They will see the executives and those in charge of the
day-to-day running of the brand. With this type of experience, your viewers
will have more information about your and will be more than willing to do
business with you.
Get
Instant feedback
Feedback from your
audience is important whenever you organize an event. The added advantage of live
streaming is that you will get immediate feedback about the business event. The
feedback may be good or bad.
Expand
your reach
One interesting way your
live streaming your business event is that you will be able to expand your
reach. This is because the World Wide Web is borderless. So, you don’t know who
is watching your live stream. So, it live streaming automatically expand your
reach without you paying a dime.
It
will have an impact on turnover
Since the live stream is
likely to reach more people, it is possible that it has an impact on turnover.
You get more people making inquiries about your services and these inquiries
may translate to actual sales. So, live streaming is something every
organization should embrace.
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