Brands
In its effort to further
improve its coverage across the country, Nigeria’s leading broadcasting brand,
Television Continental on Thursday in Lagos entered into a strategic partnership
with InfoWARE, a business software and
technology company to launch two programmes, Business Zone and Business Nigeria
which are currently running on the broadcast station.
This partnership will
deepen TVC’s media coverage of the business environment across the country and
other African markets.
According to the broadcasting
company, the partnership will enable TVC be the first to broadcast live market
data with an extensive coverage of National Association of Securities Dealers
(NASD), the Nigerian Stock Exchange (NSE), Alternative Securities Market (ASeM)
and other African Markets.
Speaking on the
partnership, Lindsey Oliver, TVC’s Interim CEO,
said TVC will now use InfoWARE Market Data Terminal (IMDT) to broadcast
live market data on TVC News and TVC News Nigeria and will feature real time
market data for commodities such as Gold, Crude oil and others.
She siad that the deal is
a testament of TVC’s commitment to broadening and improve its reach by provide
the best in terms of business reports on stock market, finance and investment
across the Nigerian and the African business markets.
According to her, ‘‘This
partnership with InfoWARE Limited will afford our viewers the best in terms of
business analysis and reports across all markets within Nigeria and Africa. It
will provide up to five years price analysis, in depth Naira evaluation against
International and other African currencies, visually appealing graphs and
charts fit for TV presentation, comparison among different stock performances,
in-built instant messaging/chat tool for seamless communication with colleagues
and other professionals.’’
Similarly, Uwa Agbonile, InfoWARE
CEO, added that the partnership will further promote transparency, price
discovery and integrity of Nigeria’s Capital Market via two business programmes
on the broadcast station.
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