Brands
Turkish
Airlines, Europe’s best airline for six consecutive years according to the
recent Skytrax results, continues
to enhance its in-flight entertainment system. The system now features a
completely redesigned and improved user interface that makes the offered
entertainment content and information services even more enjoyable and easier
to use.
The
redesign is based on an extensive study conducted by professional usability and
user experience laboratories to maximize user-friendliness. With the latest
technologies and developments incorporated into the design based on scientific
studies, the end result is an impressive array of digital entertainment
and information options for our passengers in an easily-accessible form.
The
newly designed in-flight services include a variety of new features such as
category filtering for movies or ratings of TV shows and movies from the
renowned database IMDb (Internet Movie Database). The system also offers a new
search function that allows passengers to access content more easily and
quickly by searching all across movies, TV shows, music and games. In this
context, Turkish Airlines’ selection of “Accessible Movies” that are dubbed or
subtitled with special descriptions for visually or hearing impaired passengers
has also been extended to a total number of now 11 titles.
The improved 3D map
provides more interactive and informative data as well as impressions about the
current flight, including cockpit, right and left window views, virtual imagery
with realistic 3D animations and descriptions of distance, altitude and
geographical features. Also, a “Do not disturb” function allows passengers tospecify
to the cabin crew whether they do not want to be disturbed during the whole
flight or just want to be woken up for the food service. Moreover, business
class passengers will have an additional handset available that includes its
own second screen. Thus, they can for example follow the flight status info on
the handset’s display while watching a movie on their personal screen.
In
order to further improve the comfort and satisfaction of our passengers,
Turkish Airlines has also started to research its eXPhone service on a B777
TC-LJJ aircraft with test flights in January. This service will enable
passengers to access the internet securely, read and answer e-mails and text
messages or update social media profiles from their mobile devices. The eXPhone
service, that is offered in close cooperation with Panasonic/AeroMobile, will
be refined based on the feedback of passengers and cabin attendants and is
scheduled to be deployed in additional aircrafts later this year.
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