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| Left: Wole Ogundare, Account Management Director, Insight Publicis, and Prince Nnamdi Ekeh Founder/Vice President, Yudala, during the contract signing ceremony for the official appointment of Insight Publicis as communications consultants to Yudala in Lagos, recently. |
Brands
Yudala,
Africa’s pioneer composite e-commerce company has appointed Insight Publicis, leading
creative consultancy and customer engaging communications in Nigeria as marketing
communications consultants.
This
strategic partnership which was recently consummated is meant to position Yudala
as a global brand with fine lines in her ambition to lead and go beyond the
shores of Africa. It is a world class partnership that will enhance the
benefits for online and offline shoppers as captured in Yudala’s unique
composite e-commerce model.
Speaking
on the new business relationship, Wole Ogundare, Account Management Director at
Insight Publicis, revealed: "This is more than a business relationship, it
is a marriage. A marriage between the communication prince and the e-commerce
princess in Nigeria."
He
added, "We will create more exciting ways for customers to interact with
all that Yudala stands for. We do not only want customers to buy more, the
recession means that they need to get more value for not just their money, but
for their time. We shall not only write the script, but we shall interpret and
guide execution to worldclass standards. Yudala shall become a model for future
entrepreneurs.”
Founder/Vice
President of Yudala, Prince Nnamdi Ekeh, equally disclosed the customer-focused
reasons behind the decision to work with Insight Publicis, "While we have
our eyes on sales growth, we want to keep our ears open to what you desire as a
customer. That is why we are working with the Publicis Groupe, the biggest and
best in customer engagement."
Launched
a little over a year ago with strong technology backbone, Yudala is Nigeria's
fastest growing and largest e-commerce firm with over 25 offline stores
nationwide and with an ambition to add 60 stores to her network in 2017.
With
its emphasis on genuine products and guaranteed manufacturer’s warranty, Yudala
has expanded the scope of e-commerce in Nigeria since its entry and has also
succeeded in raising the bar with a slew of innovative strategies including
same day delivery on a nationwide scale, You-Break-It, We-Fix It policy, job
creation platform known as YUBOSS as well as its customer engagements
activities such as Yudala Zero Gravity Mega Concerts and Gyming with the Stars,
among others, through which it is building a growing army of loyal and
satisfied customers.
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