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Turkish Airlines has selected Panasonic Avionics
Corporation’s (Panasonic) advanced eX1 inflight entertainment and
communications (IFEC) system and Global Communication Services for its new
fleet of narrow body aircraft.
eX1
solution is an advanced narrowbody IFE system. Its uncompromising industrial
design, high-definition display technologies and high fidelity audio create a
home theater atmosphere that draws passengers into an immersive entertainment
experience.
The
system will include Panasonic’s unique Passenger Data Integration (PDI)
service, which will allow Turkish Airlines to add higher levels of
personalization to its inflight experience.
PDI will also allow Turkish Airlines to seamlessly recognize the travel
preferences of their guests and recommend content, services and amenities
specific that will enhance their experience both in flight and in their
destination city.
PDI
will leverage a custom-designed Companion App that will enable passengers to
securely pair their mobile device to the IFEC system and personalize and
enhance their entertainment experience through capabilities that include custom
playlists and a second screen environment.
The onboard experience will also include high-speed,
global Wi-Fi and multiple channels of live television, enabled by Panasonic’s
Global Communications Services. It is the only worldwide inflight connectivity
service operating in every country in the world today. Turkish passengers will
be able to use the service to remain connected to their friends, families,
co-workers though high speed access to the Internet, social media platforms,
corporate VPN networks and more. Passengers will also receive Live Text News
customized for Turkish Airlines by Anadolu Agency (AA), a leading Turkish News
Agency.
The television service, which is unique to Turkish
Airlines will feature TRT World Turkish News Channel -- a new channel from
Turkey's national public broadcaster, TRT, which broadcasts balanced, in-depth
reporting with a focus on global responsibility. It will also offer eight
additional global channels including Sport 24. Sport 24, which is owned and operated by IMG,
offers live coverage of the world’s most popular sporting events. In 2016, the
channel showed live action from the Rio 2016 Olympics Games, Premier League,
NFL, UEFA Champions League, NBA, Tennis Grand Slams, Bundesliga, Golf Majors,
MotoGP and the Ryder Cup. Panasonic Avionics is the only authorized distributor
of Sport 24 to the air transport market.
Turkish
Airlines’ new state-of-the-art inflight entertainment, global high-speed Wi-Fi
and live television services will be available on 92 Airbus A321 NEOs-ACF, 65 Boeing 737 MAX 8s and 10 Boeing 737 MAX 9s.
As part of the contract, Turkish Airlines has the option to equip the last 45
aircraft with its own direct affiliate’s IFE system, pending line fit
offerability.
As part of the strategic partnership agreement,
Panasonic will establish a Media Center and creative services team at
Istanbul’s new airport until the first operation in this airport takes place,
which will service Turkish Airlines exclusively. The facility is designed to
fulfill the airline’s content and software needs with racks to support media,
interactive development and applications.
M.
İlker Aycı, Chairman of the Board and the Executive Committee of Turkish
Airlines, adds: “We needed a solution not only capable of providing a reliable
system, but also a truly immersive inflight experience to our passengers. With this additional support of Panasonic Avionics we
will continue to offer the seamless flight experience to our valued passengers.
The personalized interface designed for an optimal viewing experience combined
with the industry’s largest library of games, audio, and video is what made and
eX1 a proper decision
for our flag carrier in this regard.”
Paul Margis,
Chief Executive Officer of Panasonic Avionics Corporation, says: “Our partnership
with Turkish Airlines is a long term, strategic relationship. We are thrilled
to extend our investment with both Turkish Airlines and the Turkish economy,
and we look forward to a close collaboration with them on the products and
services that will support them achieve their 2023 objectives.”
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