Brands
Edelman, a leading global
communications marketing firm, has announced that it has signed on Chain
Reactions Nigeria, one of Nigeria’s most vibrant PR firms, as its exclusive
affiliate in the country following a one-year strategic partnership.
The affiliation further
expands Edelman’s existing operation outside its South African office, located
in Johannesburg.
“Our decision to partner
exclusively with Chain Reactions Nigeria was informed by the team’s unique
understanding of the Nigerian market, the richness of the strategic thinking
and the creativity behind their work,” said Robert Holdheim, CEO, Edelman South
Asia, Middle East & Africa. “The addition of Chain Reactions Nigeria into
Edelman’s network of exclusive affiliates further enhances our ability to
provide seamless, strategic communications marketing support across the African
continent.”
Commenting on the news of
Edelman’s decision, Israel Opayemi, MD/Chief Strategist of Chain Reactions
Nigeria, said, “Our admission into Edelman’s affiliate network is an important
milestone in our growth trajectory. It is the kind of best-of-breed partnership
we have always desired. Our current and prospective clients can anticipate a
balance of best-in-class services backed by Edelman’s international reach and
expertise. Our affiliation with Edelman will continue to raise the bar of
creativity and excellence in all that we do. Edelman’s global resources will
propel us to do more of the creative work we have been known for in Nigeria.”
Edelman is a leading global
communications marketing firm that partners with many of the world’s largest
and emerging businesses and organizations, helping them evolve, promote and
protect their brands and reputations. Edelman operates in 13 countries across
Asia Pacific, Middle East & Africa (APACMEA) and has affiliates in more
than 40 cities. Edelman was named The Holmes Report’s 2013 Middle East, 2014
and 2016 Asia-Pacific Digital, 2015 Korean and 2016 North Asia Consultancy of
the Year; Campaign’s 2013 Indonesia Digital, 2013 and 2015 South Asia PR, 2014
Australia/New Zealand PR and 2015 and 2016 Japan/Korea PR Agency of the Year;
and Asia-Pacific Excellence Award’s 2015 Agency of the Year.
Chain Reactions Nigeria
has evolved from a small public relations firm into one of Nigeria’s
full-service PR and integrated communications consultancies, with practice
expertise ranging from corporate communications, consumer/brand PR, media
relations, digital PR, public affairs, litigation PR, issues and crises
communications, thought leadership and scorecard leveraging, CSR and
sustainability as well as event management. Visit www.chainreactionsng.com for
more information.
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