SportMarketing
Nigeria’s
first online travel company, Wakanow, has expressed its commitment to
continually support sports tourism initiatives as a tool to promote economic
development and social harmony in the country.
Speaking
during press conference in Lagos to formally kick off this year’s edition of
the annual COPA Lagos Beach Soccer tournament, Victoria Onwubiko, Chief
Marketing Officer of expressed her happiness at the growing of the sport in
Nigeria.
According to her, “Sports tourism has
the capacity to contribute significantly to Nigeria’s economy, especially at a
time when our major source of revenue is in a decline. The vast array of
untapped destinations across Nigeria is a testament to the tourism potentials
that abound within our shores.”
She added that Nigeria needed to
quickly unravel a tourism development plan as a response to the economic challengesthat
currently face the country as revenue from crude oil receipts continues to
deplete.
“To translate our enormous tourism
potentials to wealth for the nation requires a deliberate framework of action,
and, for the most part, experiential events such as this tournament, to give
the visiting traveller, a first-hand experience of what Nigeria has to offer.
COPA Lagos can go a long way to changing our narrative in Nigeria and driving a
significant amount of traffic into this country. This explains our keen
interest in being a part of this event as the Official Travel Partner.
“We recognize that tourism is a major
force for promoting sustainable economic growth and development in Nigeria and
are committed to viable partnerships that will drive this growth.”
She commended the Lagos State
Government for its support of several sports initiatives and youth development
activities in the state, urging governments at all levels to create enabling
environment that fosters the growth of sports tourism in the country.
“We
congratulate the Lagos State Government for seeing the potential in the
tournament and showing yet again that Lagos is working. We believe that with
the right support from governments at all levels, sports tourism in Nigeria
will become a major revenue earner for the country.”
As a major sponsor and official
travel partner of the tournament, Mrs. Onwubiko said Wakanow has concluded
arrangements to make participants experience the best of travel ranging from
flights to ground transfers, hotel bookings and tickets to the games.
Wakanow is Africa’s leading online
travel management portal with physical presence in the Nigeria, UAE, UK, US and
Ghana. Leveraging heavily on technology and accelerated customer service
models, Wakanow is rapidly changing the face of travel in Africa with bespoke
solutions.
Leave your comment.
No comments:
Post a Comment