Recent Posts

Sports Marketing Surveys release fresh football facts

Monday, 14 November 2016

SportsMarketing

The following Football Facts are taken from SMS INC.’s International Participation Report, covering adult and junior participation in a range of sports.

This report is conducted across 21 countries over a 2 year cycle. The 2015 report covers countries such as Brazil, China and Russia. The 2014 wave covers The UK, USA, Australia and 7 other countries.

•       Football attracts 3.5% of adult females in the UK (For comparison – Cricket 1.3% and Hockey 0.5%)
•       Football peaks in popularity among 6-13s with more than a third playing#

From this point it declines steadily to 13% at age 18, holding steady between 25 and 44, and falling finally to less than 1% only at age 65.

•       There is an overall average play frequency of 37 times a year, giving a total number of 194 million annual play occasions.

•       Young footballers are the most frequent players in the UK, averaging around 50 times per year up to the age of 18, after which play frequency drops sharply to 20-30 times a year.
Credit: www.sports-insight.co.uk.

Leave your comment.

No comments: