SportsMarketing
Online trading broker iTrader.com has become the Official Online
Trading Partner of Manchester City Football Club in EMEA.
The multi-year partnership agreement will provide iTrader.com with
access to a full suite of marketing rights including access to Manchester City
first team players, use of the club crest, exposure across the club’s social
platforms, a permanent presence on the City website and a co-branded microsite
to create an integrated multi-national campaign.
Yoav Shalmor, Sponsorship consultant for iTrader.com, said:
“Exciting times for iTrader.com to be partnering with Manchester City Football
Club, one of the biggest and most thrilling football clubs in the world. City
are a globally recognised club who compete at the highest level with integrity
and style.
“iTrader.com mirror Man City’s values in how they operate and
joining forces with them allows iTrader.com to grow the company’s awareness and
presence in multiple markets around the world.”
Damian Willoughby, senior vice president of partnerships for City
Football Group, said: “We are delighted to welcome iTrader.com to the City
family.
“Our mutual vision of performance and integrity makes them a
perfect partner for the club and we look forward to working together throughout
the season and beyond.”
Credit: FCbusiness
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