Brand
By
Tunji Faleye
The new President of National
Institute of Marketing of Nigeria (NIMN), Mr. Tony Agenmonmen has promised to
encourage professionalism and ensure that qualified marketers are available to
work on brands.
Agenmonmen, a veteran of
32 years in the marketing profession and an author emerged winner at the
weekend during the Institute’s Annual General Meeting (AGM) in Ibadan, Oyo
State capital.
His emergence followed the
sudden withdrawal of his only opponent, Rotimi Olaniyan, managing director/chief
executive officer of Advantage and President of Experiential Marketers
Association of Nigeria (EXMAN) from the election.
His decision to withdraw
threw the venue of the election into jubilation especially from the camp of Agenmonmen
who rallied supports from delegates amid tension and anxiety the whole process
generated since the beginning of the AGM.
Before Olaniyan’s
withdrawal, there were indications that Agenmonmen would have won the election
because of the support the former Nigeria Brewries Plc Senior Strategy Manager enjoyed.
However, feeler said that Agenmonmen’s camp was also wary of stiff opposition from
Olaniyan’s camp until he withdrew from the race.
Olaniyan shocked members
of the institute when he took over the microphone to declare that he was
dropping out from the election, leaving Agenmonmen as the sole candidate for
the post of the Presidency.
It will be recalled that NIMN
was engulfed in serious problem for several years occasioned by a factional
crisis among the leaders of the institute which was finally put to rest under
the leadership of Mr. Ganiyu Koledoye.
The National Institute of
Marketing of Nigeria (NIMN) is the body charged with the responsibility of
regulating the marketing profession in Nigeria.
This includes the authority to determine who are marketers and the
standards of knowledge and skills to be obtained by persons seeking to become
members of the marketing profession.
The Institute was
established through the Act of Parliament No. 25 which was came into effect in
July 2003. Hitherto, two professional
bodies, the Nigeria Marketing Association (NIMARK) and the Chartered Institute
of Marketing of Nigeria (CIMN) had existed as separate professional bodies
competing for membership and authority to regulate the practice of marketing
profession in Nigeria.
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