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L-R:
Melvin Awolowo, Acting Communication Manager, Stanbic IBTC; Goddie Ofose, Chairman,
Brand Journalists’ Association of Nigeria (BJAN); Ms Clara Okoro, Vice Chairman,
BJAN and Bennet Frimpong, Marketing Manager, Personal and Business Banking,
Stanbic IBTC, at the press conference on Tuesday to announce the 4th annual Brand &
Marketing Conference themed: “ Mobile Money in Nigeria” in Lagos.
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Brand
Stanbic IBTC, a one-stop
financial services provider in the country has thrown its weight behind the
forthcoming 4th Annual Brand and Marketing Conference of Brand Journalists
Association of Nigeria (BJAN) scheduled to hold from November 3rd to 5th, 2016
in Lagos.
The conference themed,
‘’Mobile Money in Nigeria: Challenges, Opportunities and Threats’’ will feature
seasoned experts from the banking and telecoms sectors to proffer solutions to
the challenges and opportunities that abound in the use of mobile money payment
system.
Speaking at a press
conference organised by the association in Lagos, Mr. Bennet Frimpong, Marketing Manager, Personal and
Business Banking, Stanbic IBTC said the reason to partner Brand Journalists
Association of Nigeria on the conference is to ensure that Nigerians move
forward in whatever they do.
“As a holding company, our
agenda is to make progress real in the lives of the customers. We need to tell
them that going mobile is one key thing that saves people a lot. It saves you
the drive to the bank, it saves you the drive to anywhere you to go and have
access to your money. Being in the comfort of your room you can do anything on
your phone that saves you a lot of journey, energy and stress,’, he said.
He added: ‘We need to send
the message home to every Nigerian that in times like this, they need to find
creative ways of getting more incomes in their pool. They should look at ways
that will ensure less strain on their disposable incomes.
In his remarks, Mr. Goddie
Ofose, Chairman of BJAN, , said the annual conference is specifically designed
to address issues surrounding the effective use of mobile money in the country
and to educate Nigerians on the need for mobile money adoption.
“Mobile money in other
parts of the world has become widely accepted, especially in Kenya led by
Safaricom, the country’s largest mobile-network operator which provides
platform for mobile phones transactions without any need to handle cash.
“The conference will
address the challenges that are affecting the effective use of the platform in
Nigeria and also provide extensive discussion to find lasting solution to
better ways of using mobile money in the country,’’ he said.
The following companies
and government agencies have been lined up to speak at the conference. They are
Stanbic IBTC, CBN, NCC and telecommunication companies. The event is expected
to be declared open by the Executive of Governor of Lagos State, Mr. Akinwunmi
Ambode.
The conference, 4th in the
series is the BJAN’s effort to galvanize professional excellence in brand
reporting, has since 2013 organised annual conferences to stimulate industry
discussions on national issues. The theme for its maiden edition was
“Repositioning Centenary Brands to Align with Modern Realities” was held in Abeokuta,
the Ogun State Capital.
While in 2014, the theme
dwelled on “Tourism Marketing as Catalyst for Economic Development” was held in
Oshogbo, Osun State and the last edition in 2015 had “Challenges and Prospects
of Corporate Social Responsibility, CSR, in Nigeria- the Roles of
Organisations, Government and the Media,” held in Ibadan, Oyo State.
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