From Gideon Arinze, Enugu
Malta Guinness has announced the launch of its new product, Malta
Guinness Herbs Lite, a non-alcoholic light malt drink.
While speaking during the formal unveiling ceremony of the newest
addition to the Malta Guinness drink which held in Enugu yesterday, the
Managing Director of Guinness Malt Nigeria, Mr. Peter Ndegwa said that the
company will continue to make more investments in products that can survive.
"Every company is going through challenging times and so, we
have to seek what is capable of surviving" he said.
The product which is a combination of the finest Malt and Natural
Herbs extracts contains high local contents such as Fermented flavour, Maize,
Sorghum among others and 8.6 gram of suger.
While reacting to this, Mr. Ndegwa said that local contents are
usually expensive but advantageous as they boost the economy, create more jobs
and conserve foreign currency.
On her part, the Innovations director, Jody Samuel Ike said that
the new product was introduced to
moderate what the general public consumed, especially the amount of super
intake.
She expressed hope that the new product will be universally
enjoyed and adored by consumer as it has been given a delicious and refreshing
taste.
Malta Guinness Herbs Lite is available in 330ml Can which will be
sold for 130 naira and bottle which will be sold for 120 naira.
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