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In an effort to show its commitment to women empowerment and recognising their role in driving the nation’s gross national income, First Bank Nigeria Limited, Nigeria’s most valuable bank brand has launched a dedicated bespoke solution for women-led undertakings and initiatives – FirstGem for Women.

FirstGem, a lifestyle enhancing product aimed at promoting women empowerment and making them strong was launched in Lagos on Friday with the aim of enabling them to achieve their financial goals and aspirations by positioning them in the nation’s economic landscape.

Hosted by Ibukun Awosika, the Chairman of the Board of Directors, First Bank of Nigeria Limited, the forum also had in attendance the wife of the Vice President, Dolapo Osinbajo, as Special Guest of Honour and Kemi Adeosun, the Hon Minister of Finance, as the keynote speaker.

With FirstGem, female customers can access support funds for their total financial wellbeing, free business advisory to meet their economic needs and aspirations, specialized trainings on business development initiatives, regular information and insight on business opportunities in various sectors and industries. It will also afford them opportunity of having tremendous discounts at merchant outlets that offer lifestyle products and services amongst other benefits.

FirstGem comes in variants of savings and current accounts and it is designed to benefit women professionals, entrepreneurs, SMEs, women in paid employment as well as low income earners, traders and artisans.

The Bank said women in diverse careers and businesses contribute a great deal to the Bank’s bottom line and the nation’s GDP on the long run, hence the bank is committed to supporting women-led businesses to stimulate sustainable growth and national development.

“FirstBank has hosted several workshops to support women-led businesses, especially SMES. The launch of FirstGem takes this support a notch higher to provide access to the required funds at a minimal interest rate,” the Bank stated.

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