Lack of long term planning affecting Nigeria - Pinnick


Football

By Ibrahim Chonoko

The Chairman of the Nigeria Football Federation (NFF), Mr Amaju Pinnick, has said that lack of long term planning was responsible for Nigeria's failure in major sporting competitions.

In an interactive session with newsmen in London, Pinnick said long term strategy, which was necessary for successful outings in competitions, was alien to Nigeria, adding that quick-fix strategies always led to dismal results. "Nigerians are impatient with poor results. If you don't win, you resign. There is no continuity," he said, pointing out, however, that "football is a journey, not a destination."

Mr Pinnick further listed undue criticisms and unnecessary litigations against sports administrators and organisations as other issues that hamper the development of sports in the country. He disclosed that the NFF lost $3m dollars sponsorship deals due to litigations, instability and credibility issues, stressing that many sponsors, especially foreign based ones, didn't like to have anything to do with Nigerian football due to the aforementioned issues.

To deal with the credibility problems, Pinnick said the NFF adopted measures including auditing of the federation's accounts by FIFA auditors, stressing that many sponsors were now willing to do business with the NFF. Following the adoption of the measures, he said, Nigeria became the first country in Africa to be given FIFAconnect status, and the second after South Africa to be given FIFA-Integrity status, which culminated in the recent visit of the FIFA president to Nigeria.

He disclosed that the NFF had concluded a sponsorship deal with a yet to be named sponsors for the Super Eagles kits, saying the new kits would be unveiled in London this week. He also said there was a possibility of the NFF wrapping up a new sponsorship deal with a high profile sponsor for the Football Association (FA) cup in the coming weeks, and emphasised that "football in Nigeria has now come of age."
Credit: Daily Trust,
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