Basketball
The Final Four of Europe's premier basketball competition, the Turkish
Airlines Euroleague, will be hosted in Istanbul in 19-21 May 2017.
The announcement was made yesterday by Mr. Ilker
Ayci, Chairman of the Board and the Executive Committee of Turkish Airlines,
and Mr Jordi Bertomeu, President and CEO of Euroleague Basketball.
As well as the thrilling Turkish Airlines Euroleague Final Four matches,
thanks to the ground-breaking partnership between Euroleague Basketball and
Turkish Airlines this amazing event will deliver to all sports lovers, both in
Istanbul and worldwide, a truly unique experience. Moreover, it will be the be
perfect occasion to activate once more the special charity initiatives which
are carried out by OneTeam, the Euroleague Basketball corporate social
responsibility program that Turkish Airlines helped create in 2012.
“We highly treasure our partnership with Euroleague Basketball because it
has allowed us for many years to be part of a great sport - commented Mr
İlkerAyci -This year we are even more proud to be the title sponsor of this
championship, since the Final Four will actually take place in our city of
birth and global hub, Istanbul. We are sure that the international atmosphere
and innovative traits of our city will add an extra touch of innovation and
thrill to such an amazing event. Furthermore, every year we commit to ideating,
together with Euroleague Basketball, new and exciting ways to deliver a
sporting experience that truly goes beyond expectations to all basketball fans
and travellers.”
"Basketball
has seen outstanding growth in Turkey in recent years, while Istanbul already
has a Final Four tradition that's second to none, so we are excited to be
crowning the EuroLeague champion there next May," Jordi Bertomeu,
Euroleague Basketball President and CEO, said. "We will return to the
SinanErdem Dome, one of the finest arenas anywhere in which to watch basketball
and the perfect venue to culminate a season in which fans will see all the
stars in their own cities for the first time in history. With the way Turkish
fans continue embracing the EuroLeague more and more each year, it will be
great to have them with us for the very biggest games at the Final Four."
Turkish Airlines has been the title sponsor of the Euroleague since 2010
and the partnership will last until 2020. With 290 destinations worldwide,
Turkish Airlines' clients and online community consist of people from all over
the world: the airline is committed to delivering them with experiences that
always go beyond expectations, in the sports events it supports just like in
every day’s flights.
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