Richbrands launches RES-Q Digital Limited


By Ayodeji Babatunde

(Lagos, Nigeria)  Richbrands Group recently launched RES-Q Digital Limited, an innovative research based digital marketing concern with a vision to be the most sought after innovative, experiential, digital marketing solutions company of choice in Africa.

Richbrands Group is the holding company of five strategic business units that makes brands to be placed on the global map.  The Group specializes in all branding enterprises including: Below The Line (BTL), Out-of-Home (OOH), Capacity Building, Experientials, Ideas & Designs and now Digital Marketing.

Speaking at the launch of RES-Q Digital Limited in Lagos, Lekan Abioye, Chairman, Group Managing Director of Rich Brand said the launch of the RES-Q Digital Limited is necessitated by the desire to provide superior solutions to its clients. He said that in today’s world where people no longer have to buy dailies, or need the assistance of billboards or TV to access an advert or a message, digital marketing has become a viable platform to deliver measurable, targeted, impactual communication to the commoners without restrictions.

Abioye said that while communication has refused to remain the same again, advertising and audience attitude too have changed because the world is digitalized, the people are digitalized, which makes communication exposure to be digitalized.

He added that the good thing about digital marketing is the ability to reach the right audience with the right message at the right time.
He said that the reason for the launch of RES-Q Digital Limited was to bring digital marketing to the reach of everybody and make it readily affordable with measurable result.

He said: “We want to be the company of choice when it comes to research, creativity, experience and quick responses provider to our clients. We are a solution providing digital agency for now and the future. We want to be the most sought after in Africa.”

While noting that the firm is open to collaboration with digital agencies in the country, he says, “RES-Q is strong in research which exposes us to deep insights for solutions and we are confident that our competitors, we call them partners will see us as providing leverage for impactful results or solutions for them. So, we will be known as ‘The Digital Agencies Agency on research.”

He said that the agency’s area of interest covers, search engine optimization, online reputation management, auditing, social media management.

Others are, digital marketing, email marketing, training (equipment), content marketing and digital research.
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