Dr Dre extends partnership deal with Chelsea





SportsMarketing

Beats by Dr. Dre will remain Chelsea Football Club’s official sound partner for three more years after extending their relationship until 2021.

The Premier League club first joined forces with Beats, the leading audio and speaker brand founded by Dr. Dre and Jimmy Iovine in 2016, and have worked together on a series of eye-catching campaigns since.


Beats also provide Chelsea and Chelsea Women players with headphones to help prepare for matches, producing a number of special edition pieces over the past two years, including a golden pair the celebrate becoming Premier League champions in 2017.


Eden Hazard, who is a Beats ambassador, said: “I am a big fan of Beats. Music is important to me and the way I get ready for games, especially as we travel and are away a lot. All the Chelsea players enjoy the Beats products and it’s great that this is set to continue, for us and for the Chelsea fans.”


Chris Townsend OBE, Chelsea FC commercial director, added: “We are very pleased to announce our extended partnership with Beats. They are a fantastic brand who truly understand sport and the role music can play in preparing our players for the biggest matches throughout the season.


“We have collaborated on some exciting and unique campaigns with Beats to date and look forward to new and innovative ways to celebrate their products and our on-going relationship over the coming three years.”

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