Aston Villa extend Kindred Group relationship



SportsMarketing

Aston Villa has announced the renewal and extension of their relationship with Kindred Group which will see 32Red become the club’s new principal partner and Unibet continuing as an official partner.


32Red, the online casino, will have their company logo feature on the club’s new home and away shirts while the Unibet logo, which appeared on last season’s shirts, will now feature across all first-team training wear.


Aston Villa’s Chief Commercial Officer, Luke Organ, said: “We are thrilled to be partnered with Kindred Group once again this season in a wider and more targeted partnership.


“This season we will welcome back 32Red (a subsidiary of Kindred Group), a previous partner of the club whilst we see a continuation of the great work with Unibet.


 “Throughout the first year of our relationship Unibet successfully delivered multiple ‘bettor experiences’ for Aston Villa’s loyal supporters, ensuring at every opportunity they provided a unique and exciting engagement for our fans. The last 12 months has seen a fruitful relationship develop and we very much look forward to building on that for the seasons ahead.”


Neil Banbury, General Manager UK at the Kindred Group, added: “We are delighted to continue our partnership with Aston Villa. 32Red has a successful history in football sponsorship and will look to build on the fantastic work done by the Unibet brand last season.”

Credit: fcbusiness
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