Chelsea FC launches Gifs collection with Carabao




SportsMarketing

An exclusive collection of GIFs with Chelsea Football Club have been launched as part of Carabao Energy Drink’s partnership with the Premier League Champions.


The GIFs, featuring a number of Chelsea stars including Eden Hazard, Willian and Marcos Alonso, were devised by W and produced with Chelsea FC ahead of their UEFA Champions League clash with FC Barcelona.


The content, which can be found at https://giphy.com/carabaouk, can be shared on social media and each GIF is inspired by popular emoji and memes from ‘dirt off your shoulder’ to the ‘mic drop’.


W has worked with Carabao for two years, amplifying the Thai energy drinks brand’s football sponsorships with Chelsea FC, Reading FC and the EFL.



Following this year’s Carabao Cup Final at Wembley earlier in February, the GIFs are designed to be easily shareable among Chelsea’s international fan base via its 11.8 million Twitter followers.



John Luck, Chief Marketing Officer at Intercarabao, who worked alongside the W and Chelsea team throughout the development process, said: “Social media comes alive during any big football match and we wanted to help Chelsea fans celebrate and commemorate every match day moment in a way which is unique to their club.”



 The campaign, which also features David Luiz, Tiemoue Bakayoko and Antonio Rudiger, is the latest in a series of campaigns from W working with Chelsea and Carabao following last year’s cheeky ‘Wins. Not wings.’ ATL which poked fun at the energy drink brand’s main rival.

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