Crystal Palace FC announces Apollo Tyres as official partner



SportsMarketing

Crystal Palace FC has announced Apollo Tyres as the Official Tyre Partner of the Club.

Throughout the partnership with Crystal Palace, Apollo Tyres will have a significant presence at all the Club’s Premier League and domestic cup matches, helping the Indian brand to grow its visibility and presence across the world.

Crystal Palace Commercial Director, Barry Webber, said: “We are excited to welcome Apollo Tyres into our expanding partnership portfolio and to build on our recent high-profile announcements by introducing a leading player in the Tyre Industry.

“The continued rate of growth of the Club’s international fanbase and reach around the world, combined with Apollo’s expansion and development into new territories, makes this an ideal platform for both parties to continue this growth.

“Apollo is a brand which values its communities, integrity, empowerment, and has a real passion for football, and these qualities shine through in the engagement activities they have lined up.

“Everyone at the Club is looking forward to taking part in what we are certain will be an exciting partnership, and a long and successful relationship with Apollo Tyres.”

Marco Paracciani, Chief Retail & Marketing Officer, Apollo Tyres, said:  “This association with Crystal Palace FC is an indication of our growing affiliation with football, which is growing as a sport, and allows us to engage with the large fan following, especially the youth, that this sport enjoys.

“Crystal Palace, with its strong fan following in London and with a growing fan base globally, provides us the opportunity to have a greater visibility in a key city like London and beyond.

“The EPL is the most watched football league in the world and our increased investments towards this supports our global growth strategy perfectly.”

 Credit: fcbusiness

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