Frickley Athletic become augmented reality trailblazers



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Frickley Athletic Football Club have become one of the first football teams in the country to use innovative digital technology to share highlights of their matches to fans.

Featured on SKY 1’s SOCCER AM programme, the news has already generated over 40,000 impressions on Twitter.

Known as ‘augmented reality’, fans using a dedicated smart phone app can point to a photo in the team’s matchday programme and view highlights of the latest match.

Frickley Athletic board member, Ryan McKnight, said, “This technology is incredibly powerful and opens up endless possibilities for our fans across the district – it’s the future!”

Highlights of the Evostik Division 1 South club’s matches, both home and away are recorded on camera by a group of enthusiastic and dedicated students from Doncaster College. The students, who are studying Life Skills, have a range of learning disabilities.

Lecturer Chris Medwell said, “My students are incredibly excited to be involved in this project. They feel part of this new technology and get so much out of it.”

The use of the technology has attracted a lot of interest including some EFL Championship teams.

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