League Cup, Chelsea sponsor set for nationwide expansion



SportsMarketing

Carabao Energy Drink, sponsor of the EFL League Cup as well as Chelsea and Reading will be appearing on the supermarket shelves of Morrisons this July, as the Thai brand continues to expand its footprint across the UK.


The new deal with Morrisons, which will see Carabao Energy Drink stocked in the majority of stores nationwide,  following a landmark year.


The Thai energy drink, which takes its inspiration from the physical strength, stamina and spiritual determination of the Carabao water-buffalo, is a principal sponsor of both Chelsea FC and Reading FC and next month will begin the activation of its EFL Cup sponsorship - newly named the Carabao Cup - for the next three seasons.


David Butcher, MD at Intercarabao comments: “As a result of our range re-formulation earlier this year, to a portfolio of only low and no sugar products, Carabao Energy Drink has a broader and more inclusive appeal with consumers than traditional energy drinks.


“Our ‘for everyone’ positioning and high-profile football partnerships have naturally helped us to secure wider distribution for our brand.

“We’re thrilled to now be working with Morrisons and further growing the brand’s national presence in the coming months.”


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