Arsenal partner with Universal Pictures



SportsMarketing

Arsenal Football Club has partnered with Universal Pictures to help promote a number of upcoming film releases, including Illumination’s Despicable Me 3.


The partnership will provide Universal Pictures with LED perimeter board exposure at domestic fixtures played at Emirates Stadium.


The studio will also receive access to first-team players to create content and promotional assets around their film releases, as well as the Arsenal’s extensive digital channels.


Universal Pictures will be providing supporters with exclusive content and entertainment via Arsenal’s digital channels and at upcoming Junior Gunner and club events.


Speaking about the partnership, Vinai Venkatesham, the club’s chief commercial officer, said: “This partnership with Illumination and Universal Pictures is the first of its kind for the club and one we are extremely excited about.


“It’s a fantastic opportunity for both the club and the studio to be introduced to new audiences and we are already working closely with them to engage with our supporters in the UK and Ireland around their upcoming film releases.”
Credit: www.fcbusiness.co.uk

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