5 lucky Star Lager Beer consumers witness Arsenal’s 13 FA Cup victory


 
The lucky winners met with the Managing Director, Nigerian Breweries, Nicolaas Vervelde and the Marketing director Franco Maria Maggi before departure.



SportsMarketing


Last weekend, Arsenal Football Club, against all odds, won the FA Cup for the third time in four seasons, as five lucky Star Lager Beer consumers and football lovers experienced the golden moment live at the Wembley Stadium.



The 2 – 1 scoreline was enough to earn the London side their 13th trophy – the most won by any team since the competition began in the 19th century.




Premium beer brand, Star Lager, became Arsenal FC’s official beer partner in 2016 thereby offering Star beer consumers and football fans in Nigeria a range of club-related benefits and an improved football experience which includes sponsoring its consumers to go see live football matches involving its partner football clubs.


Star Lager Beer, Nigeria’s No. 1 beer brand, was introduced into the Nigerian market on June 2, 1949 as the first indigenously brewed beer in a market that was dominated exclusively by imported brands.



Star is largely responsible for the growth of the Nigerian indigenous beer industry as its success story has influenced the introduction of other successful brands.
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