7 tips from the best online football merchandise stores


SportsMarketing

CEO, Lewis Holland and the team at DiscountIF team have been studying various merchandise stores of football clubs in the UK. This article was originally posted here.


We’ve compiled a short list of tips for your online football merchandise store. To help showcase our tips, we’ve included examples from some of the best online football stores in the UK. Enjoy!


1. Good share of visibility on your club website
As your club’s website gets most of your online traffic, we think it’s extremely important to get as much visibility as possible for your commercial channels, namely your merchandise store.


Everton
Everton’s club website is VERY different. The layout is composed of ‘widget’ columns each with their own theme, with the ability to scroll left<> right, and up <> down. We really like that one of the widgets is displaying merchandise from their store. This is permanently there, and gives the ability to the commercial team to have better cross sell from their clubs website to their store. Nice!

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