Monetisation in sports: Engaging your fans and customers


SportsMarketing


Giving your customers more whilst facing a lesser cost sounds almost too good to be true.

Now imagine going one step further and linking your sales promotion to your customers’ favourite sports team. Talk about an engaged customer…

After a few case studies it’s fair to say that DiscountIF not only improves customer conversion but generates a high engagement rate for any campaign. Following a review of some case studies DiscountIF ran on their clients, they surpassed a 25% opt-in rate!


Most marketing tools generate an opt-in rate average of between 1-5%, making DiscountIF highly successful in generating engagement. Each of their campaigns thus far has been run on a client who didn’t have a customer base which was directly linked with sports, and they’re still achieving some fantastic results.

Now imagine the same campaign for a sports team whose audience is already educated on the sport and the team, and are inherently engaged in the sport team’s offering already. DiscountIF could be the gasoline that these sport teams need in order to ignite the fire within their customers/fans.



As explained in previous article, the use of discounts and slashing prices no longer yields the same return and has negative long-term effects for the club’s brand, and any other brand.

Implementing DiscountIF can help garner the right kind of sales promotion results that sport teams and other brands are hoping for. Besides generating a 25% opt-in rate, they’ve also been able to increase revenue by over 16% and hitting a conversion rate of 35%.
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